ALCRO

The color group Tikkurila asked us how they would stay relevant in a digital world.

How can we become digital?

Tikkurila is the Group that owns painting companies Alcro and Beckers. In this brief they allowed us to choose which one we wanted to work with to improve branding and communication, business to customer. 
We decided to work with Alcro. Their vision and brand matched ours better than Beckers.
My role in this project was design and illustration, the idea and concept we came up with as a team.