M -Volvo Car Mobility

Design

Brand Movie

This was the core design for our launch campaign - Stream Cars like Music

The launch campaign, Stream Cars like Music, positions M as a natural part of the streaming world and how people live today. Instead of music and films, they now make it possible to stream cars.

The campaign flirts back both visually and semantic with well-known expressions from the streaming world for example “All our cars in your pocket”, “Shuffle your car” or “Your playlist of Volvos” “Stream without ads”.

The launch campaign will roll out as a big outdoor campaign as well as social.

Read about it here

Second launch Stockholm - Gothenburg - Malmö. Ett sätt att ha bil.