P3 MUSIC

"How can we change activities, services or offers to strengthen our position with 20-25 year olds?”

The new swedish radio

We redesigned the Swedish Radios mobile website to focus on music, making it easier to listen to what the listeners want. With a simple interface focusing on genres and subgenres.
We came to this conclusion after surveys, interviews and beta testing.
After research and testing we started with production, during this period I had the role as UX/UI designer.